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Good for Business. Business for Good

The environmental, social and governance paradigms of modern businesses have shifted dramatically over the last few years as we experience unprecedented threats coming from multiple sources such as climate change, ecosystem degradation, geopolitical uncertainties, and digital disruption. Against this backdrop, family-owned businesses are increasingly taking the lead in meeting the challenges of today, from addressing societal issues such as the well-being of their employees and local communities, to reducing their environmental footprint and creating value for all stakeholders.

As Klaus Schwab forecasts, “In the new world, it is not the big fish which eats the small fish, it’s the fast fish which eats the slow fish.” – and family businesses, given their unique characteristics, are in the pole position.

Join us for this special dialogue as we focus on how family businesses can be a driving force for good to translate good intentions into practical actions for the progress of society and planet.

  • How can family businesses transform themselves and be catalysts for change to drive business as a force for good, serving not only the business’s prosperity but also people and the planet?
  • Commitment is the fundamental fuel that drives family businesses towards purpose for greater good. How can family businesses build their “journey from aspirations to actions” and translate the vision and the agenda of doing good into a clear road map and deliverable actions for positive impact?
  • In todays’ paradigm shifts, with increased tensions, scrutiny and pressure from different stakeholders, how can family businesses ensure value creation for generations in the long term and be part of the solutions for society and the planet?


  • Morten Bennedsen, INSEAD Professor of Economics and Academic Director of the INSEAD Wendel International Centre for Family Enterprise, UBS Group Sustainability and Impact representative
  • Suni P. Harford, Member of the Group Executive Board; President, Asset Management, UBS, Switzerland
  • Andre Hoffmann, Vice-Chairman, Roche, Switzerland

Moderated by:

  • Katell le Goulven, Executive Director of the Hoffmann Global Institute for Business and Society (HGIBS), INSEAD, France
Hosted by:
In partnership with:

 24 May 2022, Tuesday  15:30-17:30

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